General February, 17th 2011 by E.

Product Placement gone wild!

Last night, while watching a re-run of Burn Notice (yes, my life is that empty), something on my humongous TV made my OMGWTF-blood-values go waaay over 9000. It’s no secret that product placement in movies, tv-shows and even games has been going on for a long time now, and most of the times it’s so subtile the average viewer won’t even notice it.

Having said that, I wonder if the writers over at the Burn Notice Headquarters actually thought they’d be able to cover up the blatant advertising for Hyundai’s Genesis Coupe in episode 5 of the fourth season by writing the following segment as a voice-over to an evasive driving scene:

Making a getaway is always more about precise handling than raw horsepower. So in a hostile situation, rear wheel drive is a nice advantage. That said, it doesn’t hurt to have over three-hundred horsepower at your fingertips. The MSRP for the Hyunday Genesis Coupe is only $22,250. Be sure to contact your local Hyundai dealership for a test drive!

Okay, so maybe the last two sentences were only there in my head, but don’t blame me: I was raised on the principle that Thursday night is always Whiskey Night. And come on, even without that last bit the Hyundai-for-pay is so obvious in this scene it’s ridiculous. Check out the ridiculousness on in the video below:

I guess with all the ways you can choose to avoid having to watch at commercials nowadays, the TV bosses have got to get creative with generating some form of profit. What do you think, is this hurting the mindless TV-watching experience or not?

If you think you have a better example of blatant product placement, let us know!

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